When it comes to business/IT alignment it could be either—or both. Closing the gap between IT and “the business” is a perpetual theme in insurance. Without regard to size, business executives will complain, “IT doesn’t understand our priorities,” and IT executives will say, “The business doesn’t know what they want.” Sadly, this is a theme that has been characteristic of most IT/business relations for a long time. However, successfully- aligned organizations tend to look alik