ITA Pro Game Changers

Russ Bostick discusses how behavioral buying drives a focus on distribution in insurance in the latest edition of ITA Pro magazine.

Buying only what is required, a preference for self-service models, and convenience are hallmark behaviors of today’s consumer. Accordingly, insurance distribution models continue to evolve so that insurers can connect with the behavioral patterns of customers and prospects to sell them what they want, when they want it, and through whatever device they choose. Read more.